15 Best SMS Marketing Platforms to Engage with Your Users

Researchers say that SMS gives about 200% response results. It is much better than other marketing platforms and channels. People are not aware of the usefulness of SMS marketing and only pursue other channels. But by doing so they are losing a lot of consumer base, fruitful connections, and revenue.

For all those who wish to increase consumer interaction but are not able to use SMS marketing strategies, this strategy provides a solution to all of it. 

SMS marketing, what is it? 

SMS marketing is a method of sending promotional text and updates using consumer data( with permission). This helps them to take action and know more about your company, products, and services.

Any updates, alerts, and offers for consumers can be sent within a few seconds via SMS. But it is necessary to take permission from the consumers for the message updates. 

Business owners don’t have to worry about formatting messages in bulk; SMS service providers do that for you and plan one’s campaign according to your target audience. They handle all sorts of messages be they promotional, informative Transactional messages effortlessly. 

One can use it for multiple purposes:–

• Sending offer updates, discounts freebies
• Maintaining contact list
• Results report generation
• Understanding response rates
• Scheduling text messages
• Sending reminders and notification
• Sending MMS and automated response
• Making polls, contests, and surveys
• Improving customer service.

Is SMS marketing effective? 

Does a query arise when there are so many marketing platforms like email, social media, and newspaper magazines how is SMS marketing effective? SMS marketing is the most efficient marketing tool because it is short, straight, direct, and straight to the point.

Nowadays about 3-4 billion people use smartphones across the world  and all smartphones have SMS features

 Thus via SMS marketing businesses can reach the world. 

Not all of them need to be using social media but SMS grabs attention very quickly. Therefore SMS marketing provides ample opportunity to stay on the top of customers’ minds and increase one’s ROI.

What is the need for SMS marketing software? 

•  Quickest Delivery

Spreading one’s message via SMS is fastest than any other platform. SMS reaches within seconds and there is no need for an internet connection for sending or receiving an SMS.

•  More open rates

SMS grabs attention immediately and people actively check their SMS. This makes SMS the best marketing channel.

• Measurable results

Using an SMS service application one can measure the progress of their marketing channel. One can view the total SMS sent and received and many people have responded to it. This way one can evaluate their progress

• Affordable

Bulk messaging options can be used to send messages to a lot of people at one point in time without spending too much money. Emails or other campaigns require far more creativity, expertise, and innovation and more cost. 

SMS marketing is far more affordable than above.

Best marketing platforms for SMS marketing

• Sender

For businesses or e-commerce companies that are looking for a way to squeeze in more sales and for a fully automated platform to reach consumers globally, SENDER is the best application for the same.

The sender has one feature for SMS marketing. It helps businesses grow and enhance their customer experience with an affordable budget.

SENDER is secure and takes care of the privacy of the consumers.

All that is needed is to personalize the outgoing SMS messages. A message that addresses consumers’ names is likely to give far more good results. One can send targeted and more relevant campaigns by using the methods of segmentation.

Using SENDER is easier for every user. One can sign up for their free forever plan that includes up to 15k monthly emails to the contacts at as low as $0.015. 

And Sender’s value pack allows the user to send 25 k monthly messages with free credits. 

• Mobile Text Alerts

An easy way to start SMS marketing is by using Mobile text Alerts. Businesses can set up SMS marketing platforms in just 5 minutes.

 It also has 14 day free trial period that will give access to all the core services. That way one can easily get a good understanding of all of its features and how it will work for their business. 

The best features include tools such as text to landlines, automated response, MMS contact card usage, add-on options(for instance international messaging), and much more to keep one’s business on the top of SMS marketing strategies.

Using Mobile  Text Alert one can easily manage their texting campaigns, regardless of the team size. Moreover, the link tracking feature helps one to track the click-through rates at once. It is easier for consumers to SMS list by texting the toll-free numbers.

• Slick text

Slick text is one of the best and most trusted leaders in the SMS marketing space. It helps businesses to derive revenue via an SMS marketing campaign.

It has multiple features that allow the user to efficiently use the software and work well on every device. 

• Omni send

Forget about using different tools because omniscient allows the users to integrate SMS next to the emails. It gives a personalized and consistent content experience.

Omnisend also has an additional feature of the Library. Here users get predetermined St. Of SMS for their SMS marketing campaign. They can make the required changes and use the predesigned templates. 

• TrueDialog

One does not need to wait for their IT and development team to implement an API.  

The main benefit of True Dialog is cost reduction. It has a direct-to-carrier relationship to enable messaging which reduces the cost by up to 50% 

• Active Campaign

To keep one’s consumers engaged with your product through SMS marketing and Text Messaging with the help of Active Campaign. It allows the business to reach out to consumers quickly and provide the best experience. 

ActiveCampaign allows the users to set up automation to send follow-ups, notify agents, etc. As consumers prefer to read the text more than check emails, it makes it easy to organize SMS marketing campaigns. 

• EZ Texting

EZ Texting is another nifty tool that helps with SMS marketing.  Users can easily give a personal touch to the messages by creating campaigns for the best customer interaction. 

And there is no cap on the number of contacts. Also, there is two-way communication with one-to-one messages. 

Moreover, businesses can add media for opt-out and consumer interaction. It has integration with Shutterstock which makes it easier for any business to provide their consumers with a better experience. 

1. Text Magic 

Businesses can make their customers feel better with easy-to-use interactive methods. It allows one to send important alerts, confirmations, and reminders.  One can send a personalized text message in bulk form to their customers using TextMagic. 

• ManyChat

For some SMS marketing can be frustrating because businesses are not able to track results or analyze what they are lacking. However with ManyChat, one can help send text messages to the consumers, track the progress and also take action for it. 

• Drip

One can use Drip to connect with their consumers via SMS marketing. One can easily get all the required SMS marketing features. 

There are a few more applications that can be used:-

• Engaged Bay
• Sendinblue
• Click send
• Text local
• Klaviyo