Ultimate Guide For Sticker Design And Printing

Many people think that stickers have become a thing of the past and using it in the present day, may seem to be childish. But the reality is different from this. If you still believe that stickers are only used by teenagers for decorating their bags, phones, etc., then it is time when you should change your perspective towards stickers.

And, if you are a business owner or marketer, then you would be amazed to know that stickers can help in your marketing efforts. Yes, you have heard it right! But, to make the most out of it, you should know about the best ways to design a sticker. Only the effectively designed ones can help you deliver the best-in-class outcomes.

So, if you are someone who is looking forward to reaching your targeted audience in the right way, then stickers can help you in this aspect. However, as already mentioned, one should be well conversant about how to design stickers to get the maximum benefits out of them.

Don’t worry, we are going to discuss these things in detail in this comprehensive blog post for your better understanding. Now, without wasting any further time, let’s get started with it.

Best Sticker Designing Tips To Follow

• Always Ascertain The Shape First

Both the size and the shape of the stickers that you wish to create will determine the sticker design. So, your main focus should be to first ascertain the shape. Again, both the size and shape are dependent on why you are looking forward to creating the stickers.

One of the important things to note in this aspect is that the most cost-effective and common sticker shape is rectangular. Due to this specific reason, a vast majority of the companies opt for rectangular-shaped ones. And the main advantage that they get with this shape, is that it does not require to be processed or cut to fit any custom shape.

But, in case, you are looking forward to creating a more customized design or one which has a customized shape, then you can go for that as well. Once you are done creating a custom sticker design, you need to get it printed on a square or rectangular-shaped cardboard.

Typically, the stickers are rectangular and small, but their designs can be of any size. If you want, you can even make use of sticker design software to make the designing process effortless.

• Stickers Should Necessarily Be Colorful

Before you start designing stickers, you should be very careful about the purpose behind creating this. Well, you want to grab the attention of people through stickers. So, it means that you should necessarily make your sticker appealing if you wish to get the most out of it.

To successfully achieve this objective, you should make it colorful. Thus, you should essentially go for colorful and bright designs as these sorts of designs get observed quickly. But, that does not mean that flashy design would serve the purpose. Never create flashy designs by using too many colors or colors that fail to complement each other.

• Be Careful While Utilizing Typography

Make sure that the typography you utilize for your sticker is clear and clean. People who are seeing the sticker from a far distance should be able to easily understand what is written on it. Whenever you are creating a sticker design, your main focus should be to give a break to the paragraphs. The sticker you are designing should be legible from a distance.

With the help of a clear typeface, you would be able to convey whatever you wish to. To ensure better visibility, it is recommended to keep the font bold. One of the best ways to make sure that the text is not only visible but readable as well, you should focus on utilizing a solid background. A light yet bright color background works the best.

• Focus On Writing Less

Your main focus should be to induce curiosity in people if you want to attract them. The less you write, the more curious your target audience is going to be. Note that inputting a lot of information on your sticker is never a good idea.

Instead, the design and the text you use should be crisp and precise. So, the less you try to say, the more you would be able to grab the attention of the people.

You can generate a design just only putting the company name and logo. If you want, you can even ask a question and allow people to guess the answer. If you do not wish to include any text, then you can only use the icons. But, essentially keep in mind that the text or the icons which are utilized should have a direct impact on the audience.

More Things To Focus On While Designing Your Sticker

• Apart from these, you should never forget to include certain things in the sticker you are designing. It includes your brand.
• Other than that, you should also incorporate a call-to-action button.
• Again, it is recommended to choose CMYK instead of RGB.
• Finally, you should keep the design simple and make use of vector design for the best results.

How To Print The Stickers?

Now that you are done creating the sticker design either by yourself or by taking the assistance of a graphic design company, it is time to focus on the printing aspect. In this regard, you should make sure to complete all the changes as well as update the design, so, that it is fully prepared for printing. To complete the printing process, you need to follow certain steps which we are going to mention below:

• Selecting The Print Material

Whenever it comes to choosing materials where you can print your design, you will come across a few options. Mostly, the printing of the stickers is done on vinyl, whether it is big or small. In some cases, the sticker can even be printed on t-shirt material.

If you go for the vinyl stickers, you need to now decide whether you want the sticker to be glossy or matte. Note that the matte stickers will appear less shiny whereas the glossy ones will look shinier. You can select a clear background for the customized stickers whereas, choosing a colored vinyl will work best for your plain stickers.  

• Setting The Size And Resolution Of The Printing

It is always recommended to first set the resolution for getting your sticker printed neatly. Even, if you have designed the sticker in vector while carrying out the printing work, you need to select a specific resolution and size. To ascertain the sticker size, you can consider selecting centimeters or inches, or pixels. The ideal image resolution should be 300DPI.

You also require paying attention while designing the font edges. It will make sure that it appears prominent when printed. For flattening the font edges, you can either utilize Adobe Illustrator or Photoshop. If you come across any difficulties while designing, you can consider hiring a graphic design firm that can help you with the design work.

• Trimming Of The Border

You should necessarily trim the borders of your stickers. For this, you have to allow some area to bleed i.e., 3 to 4 cms. After that, you need to trim that. This bleed area lets you trim the edges properly without hampering the sticker. The significance of carrying out this step is to ensure that the design fits inside the given space and not a single part of the text or the design is cut off.

Wrapping Up

So, the above-discussed ones are some of the important things that you should essentially have a clear idea about while designing and printing your sticker. I hope, you have found this blog post to be informative.

If you need any sort of related assistance, you can directly approach a web to print service provider like WTPBiz. They are focused on utilizing the best-in-class print shop software to offer you the best results. Get in touch with them today to know more.