Topmost Review Tools You Need For Your ecommerce Business’s Growth

The shopping scenario in today’s digital times pushes potential customers to look for validation from other customers before they make a purchase. 

This happens since customer reviews have become a major decision-making force in the shopping journey of customers. 

While reviews have a ton of other benefits, the biggest advantage it holds is the ability to instil trust and confidence within the customer to purchase a product or service. Furthermore, brands have started aggregating and embedding the reviews left behind by existing customers on their websites.

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 A whopping more than 80% of brand prospects leverage UGC marketing in their shopping journey due to its authentic and genuine nature. User-Generated Content is the content that is left by the valuable customers of a brand and it can be found predominantly on the internet including social media platforms. Be it in the form of images, videos, or texts, this type of content has proven to be a boon for budding marketers. 

So, if you are a brand and have a large number of people leaving reviews, then mentioned below are a few tools that can help you manage them and make use of them in your marketing efforts. 

Let’s get started! 

Best Tools To Include UGC Reviews In Your Marketing Efforts 

• Taggbox 

First, up on the list, we have Taggbox, a UGC review that allows users to collect, manage and showcase reviews across platforms. The users of the tool can sign up for a Free Taggbox account and improve their marketing move by including reviews on their websites, digital signages, during events, social ads, email marketing strategy, etc. 

The tool allows users to collect reviews from major review platforms like Google, Facebook reviews, Yelp, and Airbnb as well as directly from your website with the feature on-site UGC Upload.  Before publishing the reviews on the aforementioned mediums, the users can customize the reviews by selecting from a wide range of options like fonts, colours, templates, etc. 

Taggbox lets the users go through the reviews before making it live. The profanity filter of the tool lets the users get rid of any unwanted comments or reviews. The platform also offers automatic content updates that liberate the users to update their content manually. 

Other highlights of the tool are custom CSS and a support team at the backend to assist the users if they encounter any glitches while using the tool. 

Overall, the tool is beginner-friendly and the process can be completed without having any technical skills. 

• Podium 

The next tool on the list is Podium, a customer engagement tool that assists small businesses to build and manage their presence on the internet. Podium comprises easy-to-use tools that can help brands improve their customers’ experience. 

The biggest feature of this tool is the review generation that motivates the customers of a brand to leave behind their valuable feedback. The other features offered by Podium are webchat, processing of a payment, and SMS marketing. 

The tool also makes it possible to initiate personalized text-based conversations and run other review campaigns. 

• Gominga 

Gominga is a review platform that allows businesses and enterprises to collect reviews and also to respond to them. A few highlights of the tool are review notifications, tracking of activity, and customer experience management. 

Other options include template designs that can be customized according to the users and also, sentiment analysis. Brands have the option to evaluate their customer reviews, determine the pros and cons of their products and also gain detailed insights. In terms of pricing, the tool offers customized pricing plans based on the requirements of the users. 

• Get More Reviews 

Lastly, we have a cloud-based review management system – Get more reviews on the list. It is a tool that helps organizations and business owners generate more online reviews. The tool offers features such as a review blocker to eliminate any abusive or irrelevant reviews, email management, and social posting. 

The tool also works as a reputation management tool that notifies you every time there is a negative review. Hence, you get the option to directly speak to the customer and resolve the issue before using the review. The best part of the tool is that it integrates with other platforms like Facebook, Google, and Twitter. 

Key Takeaways 

Reaching the conclusion section of the tool, you got to know about a few tools that can be leveraged by brands to take their business to new heights. 

In today’s times, reviews play a vital role in a marketer’s promotional strategy due to their massive popularity. Be it a salon, a beauty product, or even a vacation, all customers want to go ahead with the best, and in a zest to achieve it, they look for validation from other customers! 

Now that you know it all, don’t wait. Simply include your preferred platform and notice the incredible change.