A Brief Guide to YouTube Advertising

YouTube is one of the most popular online platforms. It has many advantages including high viewer numbers, opportunities to upload your own videos and excellent potential for advertising on it. But have you ever encountered moments when you wish you can make your videos gain more views and likes on YouTube?

If your answer is yes, the first thing you need to learn about is how to do YouTube advertising effectively. YouTube advertising may be expensive but it has tons of benefits especially if we promote our own products or services. This article will give you the complete step-by-step guide on how to do YouTube advertising effectively.

What are the Key Elements of YouTube Advertising?

There are seven key elements of YouTube advertising. Among them the three most important ones that will affect your video’s result are:

• The first one is keywords. On YouTube you should use the same keywords you have used before on Google Adwords because this is one of the factors for determining search results related to your videos’ topics.
• The second one is your video’s title. You’ll find that YouTube gives priority to videos that have high viewer numbers and also the ones which are popular with viewers. So it is important to make unique titles for your videos in order for you to get more views on YouTube.
• The last one is that you should use a very informative description to your video. And for your description, make sure you write something that will encourage the viewers to watch your videos and at the same time give them a clue on what they can expect from it.

The remaining five elements are namely, the list of targeting options, types of ads on YouTube, ad formats, call-to-action and the ways to monitor your campaigns. If you want to learn more about it you can search for additional information online or you can simply reach out to our animation studio to provide you the details.

Why Should You Use YouTube Advertising?

There are various benefits if you use YouTube advertising. Among them are:

• You can increase your return on investment if you know how to do YouTube advertising effectively. If you’re using ads in Google Adwords, it is possible for you to get more clicks on the paid ads that appear in YouTube videos which will help bring up your website’s rank in search engines and this will also increase the possibility of generating more leads.
• Another benefit is that you can monitor your ads performance in real time. In addition, if you want to stop or pause your campaign, it’s easy for you to do it.
• You have the chance to choose videos that work great with your brand. You can check out how your ads perform first before deciding if you will run the campaign or if you’ll pause it.
• YouTube advertising may be a little bit costly but there are no risks involved. In addition, you don’t have to worry about returns for every investment because of its high conversion rate.

However, if you plan on investing your time & budget in YouTube advertising, then might I recommend that you first explore all the reasons to invest in video marketing strategy.

Types of YouTube Video Ads

There are two main types of YouTube video ads. The first one is sponsored ads which will be shown both in the search results and at the beginning of other videos that your target market watches frequently. On the other hand, the second type is a skippable ad where viewers have a choice to watch it or not. But this kind has a lower cost.

Ad Formats on YouTube

YouTube advertising gives you the option of choosing from a variety of ad formats. You can choose from six different types which are:

• In-stream ads which will appear before, during and after other videos that your target market watches.
• In-display ads which will appear at the right side of videos, across YouTube pages and also on partner websites.
• In-search ads which will appear in the search results pages at Google and YouTube.
• Overlay ads which are rectangular or square in shape. You can engage your viewers to click by flickering at their screen.
• Banners which will appear on the right side of videos and pages you visit. You can also choose from animated banners and Google DFP ads.
• In-slate ads which are rectangles that will appear at the beginning or end of a video.

These types of ad formats will be very helpful in increasing the success of your campaigns.

Call-to-Action on YouTube

You can add a call-to-action button to increase the number of clicks on your ads. For example, you can add a button that will direct people to visit your website or view more videos on YouTube.

Types of Ad Targeting on YouTube

You can choose your target audience before you even start creating your ads. One type is targeted by demographics which allows you to look for specific audiences like male, female, 18 years old and above, etc. The second one is keyword targeting where you can enter the words that your ideal customers are searching on YouTube.

Advertising on YouTube is easy to do if you know how to create ads. It can be a time-consuming process but your efforts will pay off if you produce the right kind of content that people find attractive. There are various resources online where you can learn more about it so there’s no need to worry about not being successful with your campaigns.

In a Nutshell

YouTube advertising is effective if done right. If you want to increase your returns on investment, make sure that you make the most out of this type of digital marketing technique and use all available resources online for additional information.

I hope the article was helpful and thank you for reading!