Car Dealers will notice these three immediate benefits from Dabadu’s Marketing Automation tools!
Lead generation is an essential step for any dealership’s business. Dealerships spend thousands of dollars on acquiring leads, but they turn cold because Sales Agents cannot engage leads timely and effectively. In such scenarios, Marketing Automation turns out to be rewarding.
Marketing automation is one of the main features of Dabadu’s lead intelligence platform. It is the process of automating, streamlining, and measuring your dealership’s marketing campaigns with minimal human intervention. The dealerships develop a real-time relationship with their potential car buyers, which increases leads, traffic, and sales. The tool allows sales representatives to focus on overall strategy and nurturing the potential leads by smartly automating a significant part of communications. By using Dabadu, dealerships can attract more prospects and customers in a shorter period. When implemented appropriately, marketing automation can generate more leads.
The following are the three key benefits of such tools:
Benefit 1: Reduces the cost
Dealerships used to spend a considerable amount of money on acquiring leads. Marketing automation eliminates the need for your car dealership sales representatives to perform repetitive tasks. They can devote their attention to other marketing activities, reducing lead acquisition costs.
Benefit 2: Prevents leads turning cold
A car buyer checks the websites of multiple dealerships before deciding to purchase. Leads will be lost if not engaged with before other browsed websites or dealerships do. It is usually due to human dependency as it takes time for them to nurture prospects and provide customized messages.
Dabadu’s Lead Intelligence Platform helps dealerships overcome this by capturing and engaging leads before any sales representative interacts. Lead automation works 24/7 without any supervision, and It prevents your leads from turning cold and increases your conversion rate by efficiently managing them. Besides, sales representatives can also schedule automated follow-up messages to reengage them in the future.
Benefit 3: Efficient lead nurturing
Automation tools can help car dealerships better understand their customers by giving a refined customer persona. They can also help sales representatives use behavioural tracking to understand prospects’ interests and the level of the buying process. Based on those insights, the sales representatives can tailor the communications accordingly.
The big question: Can a dealership use marketing automation from any lead management tool for their business?
The simple answer is No! Like any other domain, the automotive industry requires a customized platform to understand its business operations and dealership needs. A generic tool might not provide the most effective solutions. That is why a Kitchener-based tech firm, Dabadu, tailored a lead management tool for the automotive industry. Pulkit Arora, CEO and founder of Dabadu, believes “the automotive industry hasn’t picked up technology at the same rate as any other industry. The sales representatives still use more than ten different tools and software to sell a car.”
Moreover, manual processes are dependent on individuals and not scalable. Dabadu’s lead management platform will help car dealerships create scalable processes. Dabadu supports everyone from a family-operated dealership to cross-country dealer groups. Reach out to Dabadu to learn more!