Different Online Tools That Will Help You With SEO
SEO, or search engine optimization, is an important aspect of online marketing. It’s how you can ensure that your website appears as high as possible in search engine results pages (SERPs), ensuring that more people see your site and potentially resulting in more business. There are a number of different SEO techniques you can use, but it can be tricky to know where to start. Thankfully, there are a number of great online tools available to help you with your SEO efforts. In this blog post, we’ll take a look at five such tools and explain how they can help you improve your SEO strategy. So read on to find out more!
There are different online tools that will help you in terms of ranking. Whether it is outreach, on page seo, content marketing and many more. Here are some tools that would help you in terms of SEO.
1. Google Webmaster Tools
What exactly are google webmaster tools? These are the tools needed to help you monitor your site ranking and here are as follows:
Google Search Console
this the tool that will help you to check and monitor your site’s traffic. You will be able to see how the keyword performs. This is where you also check on how well your website is doing with google to gain organic traffic and also google indexing.
Components of Google Search Console.
Clicks – This is measured on how many times a particular page has been clicked by users using the google search results or options. This is the indication that you are using the correct keyword and how effective your title page and meta descriptions are.
Impressions – This is measured as how many times that your websites pop up through the searches made by the user using google search results. This is also where you would and could determine what particular keyword would rank up to your website.
Average CTR – This is measured by how many people saw your website and clicked on it and decided to stay and navigate through. The computation for this Clicks/Impressions x 100. Keep monitoring this so that you would know what strategies you can do to improve your website’s or pages’ ranking.
Average Position – It is known that you need to rank in google and with average position you will be able to see the position you are currently in with google whether it is geo – modified or geo – targeted.
Google Analytics
Google analytics is used to measure how the users engage in their website. Whether it is to schedule a consultation or buy things on your website. There are also metrics that are being used or measured in google analytics and here are the following.
Users – These are the visitors of your website.
Bounce rate – This is measured when a certain user only visits one of your pages and decides not to continue to it anymore.
Sessions – This is measured when a particular visitor of your website stays and interacts with it within a 30-minute timeframe.
Average session duration – This is measured by how long a particular user stays on your website.
Percentage of new sessions -This is measured by the percentage of users that visit your page for the first time.
Pages per session – This is measured by the number of how many page views per session does a user make.
Goal completions – This is the percentage of conversion.
Page views – This is the total number of pages viewed by the user.
2. MOZ
MOZ is an online tool where users can measure how high the Domain Authority (DA) and the Page Authority (PA) of a particular website is. This is the tool use to check you search engine ranking and how you do with the techniques you applied to rank your site.
3. Majestic
Provides information on the number of backlinks and referring domains for any given website or URL. This is where you also check and monitor your Trust Flow (TF) and your Citation Flow (CF). Trust flow (TF) is the quality of backlinks you have for your websites. This would include citations and other link building strategies you use. On the other hand citation flow (CF) is the quantity of backlinks you have for your websites.
4. AHREFs
This tool monitors your website’s backlinks, organic search traffic, and competitor insights. There are a lot of uses of this tool. When you do outreach you can use this tool for competitor analysis to see and check to which websites and domains they are linking to. This would also help you in doing link building for off page SEO. This tool also helps you to do keyword research and analysis. Both of these are use for on-page and off-page SEO that are very beneficial to see and check if they are targeting the correct keywords within the given intent based on the client’s website.
5. Semrush
Semrush is one of the online tools that would help you check and see how well you do for your off-page SEO. This tool provides different uses.
Keyword Research – this tool will help you on what keyword or keywords to target that would definitely bring more traffic to your website.
On-Page SEO – this tool helps you to audit your website.
Competitor Analysis – this tool will help you on what your competitors are doing and different strategies when it comes to ranking their site.
There are a lot more of how Semrush can be utilized just depending on the needs of your website.
6. Content Marketing Tools
These tools will help you in creating your content, whether it is for copy writing you can try TextBroker or Jasper (Jarvis before). They have different templates you can use for your writing. Video editing softwares, there are a lot of free online tools where you can make your video content. They provide free stock videos and photos that you can choose for your content.
Overall, just decide which tools that you want to use. But given the tools these are the basic ones that you can use and start with checking if your website is ranking or not. Always monitor the things that are needed and give effort to every detail that you will have. At the end of the day ranking through SERP is still the most important thing.