How Animated Videos Create the Perfect Brand Voice for Businesses?

Branding is one of the most crucial elements for businesses. There are various ways of branding, but creating the right brand voice is necessary to create a lasting impact.

Companies often try to use slogans or mottos to create a brand voice. But sometimes, an animated video is the best way to communicate a message.

The reason why companies use animated videos for their branding is because they can deliver a more powerful and concise message with it.

It is easier to ensure that the brand voice comes across as expected through an animated video than any other online medium.

What is a Brand Voice?

A brand voice is the way that a company communicates with its audience. It is the tone in which they speak to their customers, making them feel more familiar and close to the brand.

The brand voice of a business needs to establish trust because when viewers are watching an animated video, they will not be able to physically connect with any person or expert, they will only be able to read the information that is shared.

It is necessary for companies to create an image of expertise and trustworthiness. However, the big question that is on everyone’s mind is how their marketing voice can be differentiated from the rest? How can they establish consistency?

Animation is the answer.

How Animated Videos Can Create the Perfect Brand Voice for Your Business?

If you’re planning to build a brand voice that heavily relies on video content, then this article will help you feel convinced. Here are some ways how animated videos can help a business create the perfect brand voice:

1. It can bring any expert, whether or not they are available for an interview or to be filmed.
2. Animation simplifies things and ensures that audiences will focus on what you want them to take away from your message. The storyboard can easily help you structure your message.
3. Videos can be reused and it’s possible to create an unlimited number of copies in just a few minutes, allowing businesses to share their content on multiple platforms and in different languages.
4. Animation allows companies to spend less time and money on creating videos because it does not require expensive equipment or lengthy shoots. The time and effort required to create a video is much smaller compared to other types of media.
5. Animated videos help companies take more risks and be more creative because they can experiment with various styles and techniques without having to worry about the outcomes as much as traditional film-making does.
6. Another benefit of using animated videos is that it allows businesses to use humor in their marketing. It can be used to create entertaining experiences for viewers, making them feel closer to the brand.

How Do I Make Animated Video for Business?

If you want to create an animated video as a marketing tool, then it is best to seek the help of professionals. The production side should be taken seriously because it can impact your brand image and voice.

At first, you will need to decide on budgets and what kind of company voice you would like to have. After that, an animated video production team will help you to develop your storyboard.

After the concept is approved by the client, the production team can start work with their team of animators who have years of experience under their belt.

Animation videos are created using different animation techniques so it’s important that you choose a company that has vast experience in this area to ensure better quality.

Companies like Yum Yum Videos, Prolific Studio, Nerdo, Vidico & many others offer various types of services when it comes to creating animated videos for businesses.

You can create an explainer video for your company if you want to easily explain the concept or service behind your business. If you are looking for professional help, then feel free to check these animation production services.

What Are the Different Types of Animation Which You Can Use?

There are several different types of animation techniques and styles that can be applied to any type of business. Here is a list:

1. 2D Animation
2. 3D Animation
3. Stop Motion Animation
4. Puppet Animation
5. Live Action
6. Kinetic Typography
7. Paper Cutouts
8. Whiteboard

All of these animation types can be used to portray your company’s brand voice.

Concluding Thoughts

Animation videos are very powerful marketing tools that can help businesses to have a more consistent company voice. It is relatively easier to create animated videos compared to other types of media.

If you want your business to stand out, then video content should be part of your marketing strategy. If you really want top quality, then hiring professional animators to help you create your video should be taken seriously.

Animation videos are the future of marketing and it is likely that this type of content will thrive in the coming years.