How to use Constant Contact in 2022
Constant Contact allows you to create and automate email marketing campaigns, manage campaigns, develop contact lists, and maintain customer relationships. It is affordable and simple to use. This tutorial will show you how Constant Contact works and how to use its main features.
- Account Locations
- Add Associates
- Create, edit and showing an email
- Send an email to schedule and send it
- View analytics
- Increase your subscriber base
How to achieve account settings in Endless Contact
After your account has been created, you will need to set up your account settings in order to automate information appearing within your emails. Select My Options from the top-right. You can edit several sections in the Manage my Settings tab. These include organization name, website address and phone number, logo, and privacy policy. You can also edit your Signature Info.
This populates the information inside your signature block. This information includes your name, email address and an image. You can modify the name displayed in your contacts’ email inbox using the Form Name setting. Your business name is recommended.
You can also edit your account settings, such as how you manage contacts and organization address, time zone and confirmation messages, and opt out/opt in. You can also edit the information in your email’s footer, including your profile link and unsubscribe box.
How to add associates to Endless Contact
Before you can start sending emails without [pii_email_e9d48ac2533bded18981] error, you must build your contact list. Constant Contact allows you to upload contacts in three ways. You can either copy and paste the contacts directly into Constant Contact or import them from a spreadsheet. Or, integrate Constant Contact using a third-party app. Constant Contact is permission-based, so you need to get the consent of customers before adding them on your email list.
Go to Contacts > Add Contacts and choose the method you want to use. You can upload the following file types to your contact list if you have it saved in a spreadsheet:.XLSX, CSV,.VCF and.TXT. You can avoid file import errors by putting the email address in one column, and every other piece of information about each contact in its own column.
Constant Contact integrates seamlessly with Gmail and Microsoft Outlook to allow you to import contact information from third party software. Select the Integrations Tab and follow the steps to import contact information.
How to create, edit, and viewing an email in Endless Contact
Once you have created your contact list, you can prepare an email to send. Click the Campaigns tab. There are many email templates available, including templates that can be used for holidays and restaurant promotions. Click on the thumbnail to edit the template. Click the preview icon to see the template on a mobile device. The template has sections that can be divided into blocks.
You can then add text, images, and alter backgrounds and colors. Drag and drop components to change the layout of your email. You can also create calls-to-action by using text links, clickable images links, social media icons and social sharing buttons.
The pencil icon in the upper-right corner allows you to give your email a name that is easily identifiable. This name is only for your personal use. Your contacts will never see the subject line or the content of your email. After you have finished creating your email, preview it and send yourself an email test copy from the Preview dropdown menu.
How to Send and Schedule an Email in Constant contact
Constant Contact lets you send email immediately or set them up to be sent later. You can click the Status dropdown to select an email that you wish to schedule within the Campaigns tab. Next, you can choose the recipients or email addresses to which you wish to send your email. Next, create an email subject, add a from name, select your email address, and then add a reply to address.
Then, you can choose Send Now and Schedule to Later. If you select to schedule for later, you’ll be asked to choose a future date or time when you want to send your email. If you do not specify a new time, the default is one hour from the moment you click on the Schedule link.
How to view Analytics in Constant Contact
Visit the Reporting tab on your account homepage to see the results of your email marketing efforts. You can view a variety of high-level insights from there:
- The Most Engaged Subject Line shows the number of unique openings received by an email that you have sent.
- The Opens from device lets you see where your contacts are looking at your emails.
Below, you’ll see a visual graph that shows how your emails compare to one another. You can scroll your mouse across the graph to see the statistics for each campaign. To find stats on a specific campaign, you can filter by campaign name and time period. You can click on the hyperlinked numbers to dig deeper into your report, and view details about how contacts interact with your email.
All reports can be exported as Excel or CSV files.
How to grow readers in Constant Interaction
Constant Contact provides many tools that will help you build your list. You can start by visiting the Sign-Up Forms tab of your account homepage. You can choose from two tools here:
- Collect Signups Online: This tool allows you to embed a signup form on your site, create pop-up sign up forms, create landing page sign-up forms, and even create a Facebook signup form.
- Collect Sign Ups Offline: Customers can text a number to sign up for your email list.
You can also create a welcome message for new subscribers from the Sign-Up Forms tab and an email asking contacts to update their profile information. Constant Contact will email you weekly digests of new subscribers and opt-out.
Additional Features
While we’ve already covered the basics of Constant Contact, there are additional features that we haven’t yet mentioned:
- Image Library, Hosting: Constant contact has millions of stock photos users can use in emails. You can also save up to 2GB of documents and images.
- Facebook Ads: Make compelling ads and share them directly from Constant Contact.
- A/B testing: Constant Contact allows you to create two emails with different subject lines, and then send them to a portion of your contacts list to see which one is most compelling.
- Donations: Create mobile-responsive donation landing page to raise alertness or money for a cause.
- Surveys: Send emails that cover surveys and keep track of the results using your account.
- Coupons: Add scannable coupons to an email so customers can redeem them for future purchases
Once you get up and successively with Constant Contact, you’ll be able to send expert email marketing crusades that can help drive brand alertness and grow your commercial. For more on how to get the most bang for your email advertising buck, check out Zapier’s guides to rising your contact list and email automation.