If You’re Going to Use Bookmarks As Marketing Materials, Follow These Tips!

You may have heard it said that bookmarks can be highly effective low-cost marketing materials – and that is certainly true!

However, there are still some good practices to put into effect if you’re going to use them as promotional materials. You don’t want to throw good money after bad!

So, if you do intend to disseminate bookmarks to raise brand awareness or generate leads for your business, observe the following tips.

1. Use full-color bookmarks (unless the brand specifically requires otherwise)
What can we say, other than that bright colors speak to people? Brighter is better, all things considered, and a vibrant, high-contrast, full-color bookmark will just be more memorable and look more pleasant than one that’s gray or looks cheap.

There is, however, one exception to this rule. If your brand color scheme is monochromatic or black and white, then it’s acceptable to diverge from the full-color maxim. Brand consistency is more important than color density.

2. Brand integrate
Make sure to keep all imagery, colors, lines, visual elements, and font styles and sizes consistent with your brand, just as you would on business cards or other marketing materials. In this respect, full-color bookmarks are no different.

3. Put imagery to work for you
If you’re going to create custom bookmarks for the purposes of generating awareness about a charity or cause, specifically, use imagery that generates an emotional response. For instance, if your organization serves children or animals, some cute imagery never hurts to capture the attention of viewers and elicit an emotional response – which will likely be in your favor.

4. Numbers don’t lie
In a similar thread, include some statistics with your bookmarks. Figures and stats can help raise awareness about issues and galvanize potential customers into taking action or donating.

5. Include Visions or Mission Statements
Custom bookmarks are a blank slate where you can state plainly what the purpose or mission of your organization is. And, while imagery and color can attract attention, you need to deliver once you have your audience. Printing Mission Statements and Visions is direct, straightforward, and effective at clearing up doubt about what your business or charity does and why.

6. Include calls to action or urgency plays
With limited real estate on a bookmark, you don’t have a lot of time to make an appeal. This is why calls to action and urgency plays can be so effective.

Calls to action directly instruct viewers on how to act, and why, whereas urgency plays create a soft sense of alarm if the audience does not take that recommended action.

Both can be highly effective marketing devices to incentivize members of your target audience to act in your favor.

7. Take the onus off the customer; make it easy for them to learn more or follow up
You don’t want your potential customers to work harder. Make it easy for them to find you. Include email addresses, phone numbers, website, or app information on the bookmark. While contact information is vital, you can also include QR codes on bookmarks that users can scan for more information about your organization. The more value you can provide in the smallest amount of space, the better.

Ready to Create Some Affordable, Yet High-Quality Full-Color Bookmarks?
Whatever the goals of your organization are, BookMarkStore.com can help you meet them. They offer a wide range of customizable bookmark templates available in many themes as well – making it easy for you to design and print bookmarks that reflect the nature and value of your organization.

Questions about how to create branded bookmarks that capture the value of your organization? Visit their website via the link above or get in touch with them at 1-727-275-8111 for more help.