Important Book Marketing Strategies To Consider Before Publishing Your Book

It’s an exciting moment to be an author. If you are still in the writing or editing stages, it’s a good idea to incorporate certain features into your book that you can use to help promote it, either through book marketing services or on your own once it’s published.

Consider it similar to product placement in a TV show or film. For example, someone reaches for a publicly visible Coca-Cola box and asks, “Would you want a Coke?”. It makes a subtle reference to the brand while still fitting within the film’s background. This is something that Hallmark movies do a lot, and if you look for it, you will find it everywhere. So, it’s a clever marketing strategy.

It’s also simple to use this strategy in book marketing. These well-planned approaches might lead to some pretty fun and helpful book marketing techniques in the future. This method is also used by a number of well-known book marketing services providers as part of their book marketing strategy.

So, here are a few ideas for your next novel that you might want to explore.

Seasonal Perspectives

A seasonal story setting is one of the simplest methods to include book promotion in your novel. It is also proactively used by several renowned book marketing companies. A good illustration of this is the Christmas season. While Hallmark has really grabbed the Christmas movie concept and ran with it, many authors have followed suit. You may have noticed that there are a plethora of Christmas-themed books on every bookstore’s shelf.

However, if Christmas isn’t your thing, there are a slew of other holidays that are ideal for book promotion. For example, consider Valentine’s Day, Independence Day, Memorial Day, or a summer-themed setting. For those writing about a central character who wants a fresh start, don’t forget about January and New Year, when all new resolutions are formed.

Situations And Their Causes

I have seen authors who create fantastic characters facing unique obstacles. For example, someone recuperating from an illness or overcoming a disability are two examples.

I have also seen authors write about domestic violence yet never mention it while promoting their books. Promoting certain novels during designated awareness months is one example of this. And as you may be aware, there are awareness months for a wide range of issues, including Juvenile Diabetes, Breast Cancer, Domestic Abuse, Autism, and more.

Furthermore, you are likely to have a personal connection to any of these issues if you discuss them in your writing. However, you should take advantage of it when it comes to book promotion. Don’t be surprised if it feels odd. Because, if your purpose was to increase awareness, however subtly, it makes logical to tie it to a specific awareness month or group.

Special Holidays

Aside from the apparent holidays, there are a variety of fun days to promote your books, such as Peanut Butter and Jelly Day, and Fire Prevention Month.

Some of these are vague, but they provide exciting book promotion opportunities, including blog posts. Using these types of perspectives to bring a book to life may not change the course of your entire campaign, but they certainly serve as exciting anchor points for your book promotion.

Making Characters Come to Life

There are several creative methods to bring your characters to life, mainly if you are writing fiction.

Suppose when a character gets married, you can add a touch of life to the scene by creating wedding boards on Pinterest. Moreover, when a character becomes pregnant, another possibility is to have a fun gender reveal. This is simple with eBooks since you can change links in the book and include characters on your website.

Also, blogs may be a lot of fun to share sidebar tales and a clever method to keep readers involved with these characters through some well-placed book marketing. So, for example, consider what you might want to do here while you write your novel. Even if you are not writing a book series, this is a fantastic method.

Additional Characters

It’s possible that you won’t be able to write in this section. However, you might want to consider incorporating some side stories about well-known personalities. For example, I personally know an author who authored a detective novel and then released different short stories investigated by the detective on his blog. It provided him with entertaining blog content and increased reader engagement because they now had a reason to return.

The mentioned book marketing ideas are a lot of fun to use and don’t need a lot of extra effort. They can help you promote your book, and, as a bonus, they can help you flesh out your plot.

Furthermore, you might be well down this track without even recognizing it. So, start by making a list of your favorite characters and places, and then go over the methods I have provided. Even including one of these concepts within your book will provide a solid foundation for your marketing efforts.

Moreover, hiring book marketing services to do all the legwork for you is also a great idea to make the most out of your book marketing campaigns.