When it comes to marketing high-priced items, there are benefits and drawbacks. The biggest advantage is the high profit margins, but you’ll also be targeting a smaller audience. It takes teamwork and a strong marketing plan to make this type of product appealing to consumers. …

Some brands choose to carry high priced products. This is often an attempt to signal their research capabilities or the ability to create more complex treatments. High priced products also communicate the strength of the brand. One example is the watch, which is said to …